Imagined worldviews in John Lennon’s “Imagine”: a multimodal re-performance / Visões de mundo imaginadas no “Imagine” de John Lennon: uma re-performance multimodal

Maria Clotilde Almeida, Rui Geirinhas

Abstract


Abstract: This paper addresses the issue of multimodal re-performance, a concept developed by us, in view of the fact that the famous song “Imagine”, by John Lennon, was published in illustrated book format by Frances Lincoln Children’s books under the sponsorship of Amnesty International in 2017 and later in an English-Portuguese bilingual edition in 2018 by Edicare. From our point of view, the concept of multimodal re-performance builds on the “personal authorization” criterion, a prominent feature in the legitimization of discourse and communication (VAN LEEUWEN, 2007), which we address in the light of the Multimodal Metaphor approach (FORCEVILLE, 2009, 2017). In conformity, we advocate that multimodal metaphorical links of different kinds in this re-performed edition of “Imagine” are architectured by a relevantly harmonious set of three communication modes: J. Lennon’s original song lyrics in the multimodal mode, the book’s preface by Yoko Ono in close connection to the book’s epilogue by Amnesty International, also in the written mode, and Jean Jullien’s brilliant illustrations in the visual mode. Last but not least, it is highlighted that this appealing re-performed multimodal cultural product “Imagine” is crafted with the purpose of both foregrounding the updated message of Imagine’s PEACE quest protagonized by the brown PEACE dove. Furthermore, in the epilogue, the reader is encouraged to visit the webpage https://imaginepeacebook.com and leave a peace message behind, opening the possibility for extension of the written mode echoing the song’s message in the future.

Keywords: multimodal re-performance; personal authorization; multimodal metaphor; Imagine by J. Lennon.

Resumo: O presente incide sobre a questão da re-performance multimodal, um conceito desenvolvido por nós, tendo em vistaa publicação da famosa canção “Imagine” de John Lennon, em formato de livro ilustrado pela editora de livros infantis Frances Lincoln, com o patrocínio da Amnistia Internacional e posteriormente dado à estampa pela Edicare numa versão bilingue inglês-português. Na nossa perspetiva, o conceito de re-performance multimodal está ancorado no conceito de “autorização pessoal”, um parâmetro proeminente na legitimação do discurso e da comunicação (VAN LEEUWEN, 2007) que desenvolvemos à luz da abordagem da metáfora multimodal (FORCEVILLE, 2009, 2017). Em conformidade com a mesma, advogamos que as conexões metafóricas multimodais de diferentes tipos nesta edição re-performada do “Imagine” são arquitetadas na base da articulação harmoniosa de três modos de comunicação: a canção original da autoria de J. Lennon, já de si um produto multimodal, o prefácio do livro, elaborado por Yoko Ono, em estreita ligação com o epílogo da obra da autoria da Amnistia Internacional, sob a forma de modo escrito, e as brilhantes ilustrações de Jean Jullien, no modo visual. Por último, pretende-se sublinhar que este “Imagine” enquanto produto multimodal re-performado, muito apelativo, destina-se a pôr em destaque a atualidade da mensagem do “Imagine” , na sua versão original, enquanto apelo à PAZ, protagonizada por uma pomba castanha. Além do mais, no epílogo, o leitor é encorajado a visitar a página https://imaginepeacebook.com e a deixar escrita uma mensagem de paz, abrindo a possibilidade para uma extensão do modo escrito fazendo eco da mensagem da canção, no futuro.

Palavras-chave: re-performance multimodal; autorização pessoal; metáfora multimodal e Imagine de J. Lennon.


Keywords


multimodal re-performance; personal authorization; multimodal metaphor; Imagine by J. Lennon; re-performance multimodal; autorização pessoal; metáfora multimodal e Imagine de J. Lennon.

Full Text:

PDF

References


ALMEIDA, M. C. Going Political – Multimodal Metaphor Framings on a cover of the Sports Newspaper A Bola. Scripta, Belo Horizonte, v. 20, n. 40, p. 84-98, 2016. DOI: https://doi.org/10.5752/P.2358-3428.2016v20n40p84

ALMEIDA, M. C. Metafóras multimodais em painéis políticos: abordagem cognitiva de suportes texto-imagem nos média. In: CAVALCANTE, S. et al. (org.). Linguagem e cognição. Desafios e perspetivas contemporâneas. Campinas: Mercado de Letras (colecção Ideias sobre Linguagem), 2019. In print.

ALMEIDA, M. C.; SOUSA, B. From Monomodal to Multimodal Metaphors in the Sports Newspaper “A Bola”. Revista Brasileira de Linguística Aplicada, Belo Horizonte, v. 15 n. 2, p. 403-420, 2015. DOI: https://doi.org/10.1590/1984-639820156058

ALMEIDA, M. C.; SOUSA, B. Wordmaking in Rap: Predators, Fighters, Salvagers – a multimodal approach” In: FERNANDES, C. (org.). Multimodality and Performance. Newcastle: Cambridge Scholars Publishing, 2016. p. 23-37.

ALMEIDA, M. C.; SOUSA, B. Gestures in Hip-hop Video-clips: A Cross-Cultural Approach. In: GALLANO-RODRIGUES, I. et al. (org.). Recent Perspectives on Gesture and Multimodality. Newcastle: Cambridge Scholars Publishing. 2019. p. 96-112. In print.

ARANTES, R. C. B.; ALMEIDA, M. C. Figurações multimodais com bandeiras nos grafites de Bansky: a arte como processo sociopolítico. Signo, Santa Cruz do Sul, RS, v. 44, n. 79, p. 86-95, 2019. DOI: ttps://doi.org/10.17058/signo.v44i79.12874

BOYD, D. Taken out of context: American teen sociability in networked publics. 2008. 393f. Dissertation (Doctor in Philosophy) – University of Carlifornia, Berkeley, 2008.

CIENKI, A. Some Properties and Groupings of Image Schemas. In: VERSPOOR, M. et al. (org.). Lexical and Syntactical Constructions and the Construction of Meaning. Amsterdam: J. Benjamins, 1997. p. 3-16. DOI: https://doi.org/10.1075/cilt.150.04cie

CIENKI, A. Metaphoric Gestures and Some of Their Relations Metaphoric Expressions. In: KOENIG, J.-P. (org.). Discourse and Cognition: Bridging the Gap. Stanford, CA: CSLI Publications, 1998. p. 189-204.

DONALD, M. Art and Cognitive Evolution. In: TURNER, M. (org.) The Arful Mind. Cognitive Science and the Riddle of Human Creativity. Oxford; New York: Oxford University Press, 2006. p. 3-20. DOI: https://doi.org/10.1093/acprof:oso/9780195306361.003.0001

FORCEVILLE, C. Non-Verbal and Multimodal Metaphor in a Cognitivist Framework: Agendas for Research. In: FORCEVILLE, C.; URIOS-APARISI, E. (org.). Multimodal Metaphor. Berlin: Mouton de Gruyter, 2009. p. 19-44. DOI: https://doi.org/10.1515/9783110215366

FORCEVILLE, C. Creativity in Pictorial and Multimodal Advertising Metaphors. In: JONES, R. (org.). Discourse and Creativity. Harlow: Pearson, 2012. p. 113-132.

FORCEVILLE, C. From Image-Schema to Metaphor in Discourse: The FORCE-Schemas in Animation Films. In: HAMPE, B. (org.). Metaphor. Embodied Cognition and Discourse, Cambridge: Cambridge University Press, 2017. p. 239-256. DOI: https://doi.org/10.1017/9781108182324.014

FORCEVILLE, C.; JEULINK, M. The Flesh and Blood of Embodied Understanding: The Source-Path-Goal Schema in Animation Film. Pragmatics & Cognition, Munich, n. 19, v. 1, p. 37-59, 2011. DOI: https://doi.org/10.1075/pc.19.1.02for

FORCEVILLE, C.; RENCKENS, T. The GOOD IS LIGHT and BAD IS DARK metaphors in feature films. Metaphor and the Social World, [S.l.], n. 3, v. 2, p. 160-179, 2013. DOI: https://doi.org/10.1075/msw.3.2.03for

GIBBS, R.W. The Embodied and Discourse Views of Metaphor. In: HAMPE, B. (org.). Metaphor. Embodied Cognition and Discourse. Cambridge; New York: Cambridge University Press, 2017. p. 319-334.

GOATLY, A. Washing the Brain: Metaphor and Hidden Ideology. Amsterdam: John Benjamins, 2007. DOI: https://doi.org/10.1075/dapsac.23

GRADY, J. E. THEORIES ARE BUILDINGS Revisited. Cognitive Linguistics, Birmingham, v. 4, n. 8, p. 267-290, 1997. DOI: https://doi.org/10.1515/cogl.1997.8.4.267

GRADY, J. E.; JOHNSON, C. Converging Evidence for the Notions of “Subscene” an “Primary Scene”. In: DIRVEN, R.; PÖRINGS, R. (org.). Metaphor and Metonymy in Comparison and Contrast. Berlin; New York: Mouton de Gruyter, 2002. p. 533-554.

GRADY, J. E.; ASCOLI, G. A. Sources and Targets in Primary Metaphor Theory: Looking Back and Thinking Ahead. In: HAMPE, B. (ed.). Metaphor: Embodied Cognition and Discourse. Cambridge: Cambridge University Press, 2017. p. 27-45.

JOHNSON, M. The Body in the Mind. The Bodily Basis of Meaning, Imagination and Reason. Chicago: The University of Chicago Press, 1987. DOI: https://doi.org/10.7208/chicago/9780226177847.001.0001

JOHNSON, M. The Meaning of the Body. Aesthetics of Human Understanding. Chicago; London: The University of Chicago Press, 2007.

JOHNSON, M. Embodied Mind, Meaning and Reason. How Our Bodies Give Rise to Understandings. Chicago: The University of Chicago Press, 2017. DOI: https://doi.org/10.7208/chicago/9780226500393.001.0001

LAKOFF. G.; JOHNSON, M. Metaphors We Live By. Chicago: The University of Chicago Press, 1980.

LAKOFF, G.; JOHNSON, M. Philosophy in the Flesh. The Embodied Mind and Its Challenge to Western Thought. New York: Basic Books, 1999.

LEVINSON, P. Digital McLuhan, a Guide to the Information Millennium. London: Routledge, 1999.

MERLEAU-PONTY, M. O olho e o espírito. Lisboa: Vega, 2000.

SEMINO, E. A Corpus-Based Study of Metaphors for Speech Activity in British English. In: STEFANOWITCH, A.; GRIES, S. (org.). Corpus-Based Approaches to Metaphor and Metonymy. Berlin; New York: Mouton de Gruyter, 2006. p. 36-62.

SEMINO, E. Metaphor in Discourse. Cambridge: Cambridge University Press, 2008.

VAN LEEUWEN, T. Legitimation in Discourse and Communication. Discourse and Communication, [S.l.], v. 1, n. 1, p. 91-112, 2007. DOI: https://doi.org/10.1177/1750481307071986

ZBIKOWSKI, L.M. Music, Language, and Multimodal Metaphor. In: FORCEVILLE, C.; URIOS-APARISI, E. (org.). Multimodal Metaphor. Berlin: Mouton de Gruyter, 2009. p. 359-382.


Refbacks

  • There are currently no refbacks.
';



Copyright (c) 2020 Maria Clotilde Almeida, Rui Geirinhas

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

e - ISSN 2237-2083 

License

Licensed through  Creative Commons Atribuição 4.0 Internacional